Ewa Szewczyk UX Designer

SEQR Application

SEQR is a mobile payment application in which several smart functions were gathered into one app. 

ROLE

UI Designer

TIMELINE

5 months

PLATFORMS

Mobile app on iOS, Android, Windows

TOOLS

Photoshop,  Illustrator

1

CHALLENGE

Seamless experience across different functional areas

SEQR was created by industry leaders and experts with a clear mission to revolutionize the transactions industry. It was challenging to meet their standards and create world-class products.

2

PROCESS

User Interface Design,
Branding

I was involved in the project after Concept and Strategy stage and took part in the process from the beginning  of Design stage. Next step was a development of the SEQR application.

3

RESULTS

Enhanced Digital Experience

The Brand Communication, as well as the entire application and customer experience were reimagined. Seqr became easy to use and available for everyone.

STRUCTURE OF APPLICATION

Information Architecture

  1. Scan and Pay
  2. Send Money
  3. Tap and Pay
  4. Detailed Digital Receipt
  5. Pay for Online Shopping
  6. Pay Instore, Outdoor Ads, Paper Invoices
  7. Pay Parking, Gas Station, Vending
  8. Offers, Coupons
  9. Loyalty Cards

APPLICATION PERFORMANCE

Merchant Proposition

The biggest advantage of paying with the Seqr application is reduction of the merchant service charge (MSC) and elimination of the payment processor’s fee. In addition, Seqr offers 2 times faster payments, Big Data information, Consumer Acquisition and Loyalty Programs.

Merchant

Cut of MSC

Account Issuer

FEATURE

Send Money to friends and family

Send and receive money, free of charge, by using your phone number.

FEATURE PROCESS

Pay Parking Service

BRAND INDENTITY

Mobile Icon Design Guidelines

With a consistent and well designed grid we can build infinite amount of icons within a single set. The quality was ensure and consistency of the entire set, no matter when and by whom any additional icons are going to be created. Introduced icons are cross-platform, easy to maintain and to classify. All icons are single color, which makes it easier to adjust them to any backgorund or color scheme, and scalable, therefore they can also be used as part of web ads, printed marketing material and product related merchandise.

BRAND IDENTITY

Branding. Packaging. Visual Elements.

SEQR Brand Identity was created at the very beginning of the work, as the foundation for the entire design process. Required elements were prepared to create meaningful products and experiences. An extensive list of deliverables, including business cards, social media visuals, rollups, documents, templates and more were created.

Contact

lacrima.szewczyk@gmail.com

Feel free to contact me! I’m on the lookout for full-time work opportunities and I’d love to collaborate.🤝